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How to use my words to increase your sales dramatically

Clean Copywriting

What do you think the ingredients necessary to create a successful online business are?

Does it include?

• A beautiful site?
• A site with great scripts and functionality?
• A site with a great concept … easy navigation, fast to load, well organized pages ?
• A site with very high traffic?
• A great hosting server to keep you online 24/7?

If you answered yes to all, you're perfectly right.

Without the ingredients I just mentioned above in the right combination you are sure to fail in your business venture.

But there is one thing that I didn't mention yet, which will make all the difference in the world.

That is "COMMUNICATION".

If you don't connect with your visitors you won't win them.

Even if you own a site made up of all of those ingredients, If you don't communicate the right information to your visitors at the right time, the right way, in the right quantity, all your efforts will be a complete waste.

SCENE #1

Early last year, at my office one afternoon, I received a call from an old friend, he had just set up his web site to sell custom made ties. He said he was having some problems and asked if I could help him.

Lets call him "John" for the sake of anonymity …

John worked very hard to get the right functionality, navigation was great, his site downloaded fast, he applied the latest scripts to back up his concept. This guy even did his homework in promoting his business, I was very impressed at what he did, John was getting tons of targeted traffic to his site daily.

But there was something missing

His visitors were not purchasing his products the way he thought they would.

Does this sound familiar to you?

The people who visited his site daily were there for a purpose; obviously he attracted them somehow and that he wanted them to buy from him. But still they didn't.

Why is that?

My first conclusion was that he wasn't attracting the right crowd. So I decided to find out what he was doing and where these visitors were coming from.

I was wrong ... this guy knew what he was doing.

He had targeted the right keywords for search engines, he exchanged links with other sites that complimented his products, he promoted his business in the right categories, I took a look at what he was telling people in his adverts … like I said he had done his homework.

There was a clear demand, judging from his targeted traffic.

So having cleared that out of the way, There was only one thing that could create the whole fuss.

This is a very common situation with many web marketers, and although it is a big fuss there is a very simple explanation and solution.

… "COMMUNICATION "

John just didn't have the right information where he was supposed to ... although his business was straightforward; clients were not clear what he was trying to say.

Many people make this mistake, although it is not obvious at first but a closer look will reveal the culprit that has been depriving you of sales.

It is either that you put too much info in one place or too little of it, or you have not mentioned the key things they want to hear.

One other thing might be that your visitors have tried very hard to understand what they will benefit from doing business with you, but there is still some doubt, because you lack this information.

Even if you did all that, you may not have been able to express to them what you are really trying to say and want them to do.

After pointing out the problem to John, we went for another round of consultation, to see how we could fix this … we did, and that same month John started seeing his sales increase.

He called me up to thank me so much, and well, I didn't get paid for it, well not directly, that day he called me to tell me the good news, he had just sent me a catalogue to pick any four of his best ties for free. That was very nice of him.

One thing you should realize is that online surfers are "click crazy", they'll click away the second they feel any sign of doubt.

SCENE#2

Your competitors are just a click away, they might have actually done their part in making things clearer to your customers: Why they should do business with them in a simple way, organized the information in the right quantity, just enough to get them to want more.

They may have covered all the areas your customer might have any doubt.

Your competitors may actually offer visitors additional information by mail, a free download of a manual that will tell them more, and has kept them up to date with the new changes, other benefits and new or other additional product.

All the time explaining the key benefits and providing detailed info in a simple and clear concise strategic manner.

They may also have a beautiful site with all the necessary functionality, concept and a great host.

You don't have to take any chances.

Now take a closer look at your business

• Are you sure that the visitors to your site get the full benefit of their visit?

• Are you sure you have given it all you've got at making your visitors your loyal customers?

• How many visitors have you been able to convert to buyers after clicking on your site?

• How many times have you been able to stand out with your head up not being afraid of competitors?

• Where will you be in a few months time? Will your competition crush you, cause they won't stop at anything to take your business from you.

• What kind of example are you? The Person in Scene #1 (John) that his business was initially staggering or the person in Scene #2, (the competitor) the one that the visitor becomes a friend, a loyal customer as well as your source of income?

These are the questions you should ask yourself, be truthful to yourself, it's the only way you will discover your weakness and how to overcome them, also you will be able to see you competitors as well.

There is a saying. "A man's greatest problem is not being able to know he has a problem."

I tell you dear friend, a problem identified is already half solved.

Your visitors have rights you know?

Many people feel you have to be trickish and lie to get the visitors to buy from you. Oh no you don't you would only hurt yourself this way.

All you have to do is to just be able to tell them what you know about your business from the buyer's point of view in clear words, because they can't read your mind, as well they are very busy people who want benefits not just to see your site.

• They have the right to know why they are there.

• They have the right to gather as much information as possible to let them know they are making the right choice.

• They have a right to gulp up certain amount of information at a time.

• They have a right to be comfortable with you.

• They also have a right to choose between you and the next business offering the same product or service your are offering.

• Your visitors also have the right to buy from you.

What should you do?

You might know your product in and out, back to front, but it may be so simple for you that you may not be able to express your concept the right way for a potential customer to see.

Bottom line … This means you can't sell it.

We are very good with words and are expert copywriters that can clearly communicate what we want to actually say.

We can create for you a combination of powerful, yet simple to understand sentences that will capture your visitors so you can guide them to the buy button and they will remain happy even after that and come back for more, because you're so good.

So If you want a full proof system that guarantees your visitors turn to loyal customers immediately, you have to listen to what we say, don't take our word for it, see what people are saying about us.

Did you notice I mentioned loyal customers?

That's right, we are not going for just one purchase, we are going for continuos multiple purchases. We can get your customers hooked to you and they will always want to come back.

This is what we are offering, nothing but pure golden words.

All our services are guaranteed take a look for your self and see how confident we are?

Where You Should Begin

You can start by letting us look at what you've got and we will tell you what you need

Or

If you don't have anything yet, we can just tell you what you need.